Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
By George E. Belch, Michael A. Belch and Keyoor Purani. 
 - 9th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2005. 
 - Xliii, 1016p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1   / BELG