TY  - BOOK
AU  - West, Douglas.
AU  - Ford, John.
AU  - Ibrahim, Essam.
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199642601
U1  - 658.802  2
PY  - 2009///
CY  - New Delhi
PB  - Oxford University Press
KW  - Product innovation and development strategies
KW  - Strategy implementation control and metrics
KW  - Relational and sustainability strategies
ER  -