West, Douglas. <br/><br/>
Strategic marketing :  creating competitive advantage / 
By Douglas West, John Ford and Essam Ibrahim. 
 - 2nd ed.  South Asia Edition 
 - New Delhi :  Oxford University Press ,  2009. 
 - Xxv, 517p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780199642601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product innovation and development strategies<br/>Strategy implementation control and metrics<br/>Relational and sustainability strategies
<br/><br/><label>Dewey Class. No.: </label>658.802   / WESD