TY  - BOOK
AU  - Chitale, A K;Gupta, Ravi.
TI  - Product policy and brand management: text and cases: Text and cases
SN  - 9788120340756
U1  - 658.827 CHIA 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning private limited.
KW  - Brand Management
ER  -