Chitale, A K;Gupta, Ravi. <br/><br/>
Product policy and brand management: text and cases.  Text and cases. 

 - 1 
 - New Delhi  PHI Learning private limited.  2011 
 - xvi,290/2013 
<br/><br/><label>ISBN: </label>9788120340756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 CHIA