01431nam a2200337Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000310012424500920015525000120024726000360025930000320029565000390032765000360036665000360040265000350043865000370047365000210051065000290053165000310056065000290059165000630062070000320068394200300071599900190074595201650076495201640092920230710144454.0210716s2011    xx            000 0 und d  a9788174469571  cAIMIT LIBRARY  aeng  a658.83  22bREDP  aReddy, P Narayana.9126259  aMarketing research:bcontemporary approach /cBy P Narayana Reddy and G V R K Acharyulu  a2nd ed.  aNew Delhi:bExcel Books,c2011.  aviii, 564p. ;bPB :c28 cm.  aMarketing Research Process9126260  aData Collection Methods9126261  aMeasurement and Scaling9126262  aDecision Making Tools 9126263  aDesign and Questionnaire9126264  aSampling9126265  aData Processing 9126266  aHypothesis Testing9126267  aAnalysis of Data9126268  aStatistical Package for the Social Sciences (SPSS)9126269  aAcharyulu, G V R K.9126270  2ddccBKe2ndk658.81 REDP  c208109d208109  00102ddc40708MBAaAIMITbAIMITd2013-09-21g450.00iBill no:1715; Bill dt:2013-09-06l0o658.83  REDPpMBA10675r2025-07-21 00:00:00v337.50w2021-07-16yBK  00102ddc40708MBAaAIMITbAIMITd2015-01-13g475.00iBill no:340; Bill dt:2014-11-28l0o658.83  REDPpMBA11416r2025-07-21 00:00:00v356.25w2021-07-16yBK