TY  - BOOK
AU  - Reddy, P Narayana.
AU  - Acharyulu, G V R K.
TI  - Marketing research: contemporary approach 
SN  - 9788174469571
U1  - 658.83   2
PY  - 2011///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing Research Process
KW  - Data Collection Methods
KW  - Measurement and Scaling
KW  - Decision Making Tools
KW  - Design and Questionnaire
KW  - Sampling
KW  - Data Processing
KW  - Hypothesis Testing
KW  - Analysis of Data
KW  - Statistical Package for the Social Sciences (SPSS)
ER  -