Reddy, P Narayana. <br/><br/>
Marketing research:  contemporary approach / 
By P Narayana Reddy and G V R K Acharyulu 
 - 2nd ed. 
 - New Delhi:  Excel Books,  2011. 
 - viii, 564p. ;  PB :  28 cm. 
<br/><br/><label>ISBN: </label>9788174469571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research Process<br/>Data Collection Methods<br/>Measurement and Scaling<br/>Decision Making Tools <br/>Design and Questionnaire<br/>Sampling<br/>Data Processing <br/>Hypothesis Testing<br/>Analysis of Data<br/>Statistical Package for the Social Sciences (SPSS)
<br/><br/><label>Dewey Class. No.: </label>658.83    / REDP