00641nam a2200169Ia 4500008004100000020001800041041000800059082001800067100002400085245012800109250000600237260004600243300001400289650002200303999001900325952012700344210716s2011    xx            000 0 und d  a9789380381114  aeng  a658.8342 LANG  aLantos, Geoffrey P.  aConsumer behavior in action: real-life applications for marketing managers.bReal-life applications for marketing managers.  a1  aChennaibYes Dee Publishing Pvt Ltdc2011  axviii,629  aConsumer Behavior  c208105d208105  001040708MBAaAIMITbAIMITd2013-09-21g995.00l0o658.8342 LANGpMBA10671r2026-05-23 00:00:00v746.25w2021-07-16yBK