TY  - BOOK
AU  - Lantos, Geoffrey P.
TI  - Consumer behavior in action: real-life applications for marketing managers: Real-life applications for marketing managers
SN  - 9789380381114
U1  - 658.8342 LANG 
PY  - 2011///
CY  - Chennai
PB  - Yes Dee Publishing Pvt Ltd
KW  - Consumer Behavior
ER  -