00471nam a2200145Ia 4500008004100000020001800041041000800059082001800067100002400085245012800109250000600237260004600243300001400289650002200303210716s2011    xx            000 0 und d  a9789380381114  aeng  a658.8342 LANG  aLantos, Geoffrey P.  aConsumer behavior in action: real-life applications for marketing managers.bReal-life applications for marketing managers.  a1  aChennaibYes Dee Publishing Pvt Ltdc2011  axviii,629  aConsumer Behavior