TY  - BOOK
AU  - Keegan, Warren J.
AU  - Green, Mark C.
TI  - Global marketing
SN  - 9788131719510
U1  - 658.848  4
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Global marketing environment
KW  - Strategy and leadership in the twenty first century
ER  -