Keegan, Warren J. <br/><br/>
Global marketing / 
By Warren J. Keegan and Mark C. Green. 
 - 4th ed. 
 - New Delhi :  Pearson Education ,  2011. 
 - Xx, 636p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9788131719510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing environment<br/>Strategy and leadership in the twenty first century
<br/><br/><label>Dewey Class. No.: </label>658.848   / KEEW