TY - BOOK AU - Ellis, Nick; Fitchett,James; Gavin Jack, Matthew Higgins; Lim, Ming; Saren, Michael; Tadajewski, Mark. TI - Marketing: a critical textbook: A critical textbook SN - 9788132110408 U1 - 658.802 ELLN PY - 2012/// CY - New Delhi PB - Sage Publications KW - Rural Marketing ER -