@book{208022,
	author = {Ellis, Nick; Fitchett,James; Gavin Jack, Matthew Higgins; Lim, Ming; Saren, Michael; Tadajewski, Mark.},
	title = {Marketing: a critical textbook.},
	publisher = {Sage Publications},
	year = {2012},
	address = {New Delhi},
	edition = {1}
}