TY  - BOOK
AU  - Bijapurkar, Rama.
TI  - Customer in the boardroom : : crafting customer based business strategy 
SN  - 9788132106357
U1  - 374.22  1
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - General Management
KW  - Is the customer in the boardroom
KW  - The customer- based business strategy framework
KW  - Removing organizational roadblocks
ER  -