TY  - BOOK
AU  - Wells, William D.
AU  - Burnett, John.
AU  - Moriarty, Sandra.
TI  - Advertising: principles and practice 
SN  - 9788131714140
U1  - 659.1 7
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Sales promotion events and sponsorship
KW  - Interactive and alternative media
ER  -