Wells, William D. <br/><br/>
Advertising :  principles and practice / 
By William D. Wells, John Burnett and Sandra Moriarty. 
 - 7th ed. 
 - New Delhi :  Pearson Education ,  2011. 
 - Xxix, 592p. ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion events and sponsorship<br/>Interactive and alternative media
<br/><br/><label>Dewey Class. No.: </label>659.1  / WELW