Shimp, Terence A. <br/><br/>
Integrated marketing communication in advertising and promotion. 

 - 8 
 - New Delhi  Cengage Learning  2012 
 - xx,666 
<br/><br/><label>ISBN: </label>9788131516522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 SHIT