00578nam a2200181Ia 450000500170000000800410001702000180005804000180007604100080009408200210010210000200012324500430014325000120018626000500019830000250024865000520027365000710032520220318100421.0210716s2015    xx            000 0 und d  a9780199455447  cAIMIT LIBRARY  aeng  a658.84 21bAHUV  aAhuja, Vandana.  aDigital marketing /cBy Vandana Ahuja.  a1st ed.  aNew Delhi :bOxford University Press ,c2015.  aXvi, 437p. ;c24 cm.  aEngagement marketing through content management  aConsumer segmentation targeting and positioning using online tools