TY  - BOOK
AU  - Sheth, Jagdish N ed.
AU  - Parvatiyar, Atul ed.
TI  - Handbook of relationship marketing
SN  - 9788178291048
U1  - 658.812  1
PY  - 2002///
CY  - New Delhi
PB  - Response Books
KW  - The evolution of relationship marketing
KW  - The domain and conceptual foundation of relationship marketing
ER  -