Sheth, Jagdish N ed. <br/><br/>
Handbook of relationship marketing / 
Edited by Jagdish N. Sheth and Atul Parvatiyar. 
 - 1st ed. 
 - New Delhi :  Response Books ,  2002. 
 - Xvi, 660p. ;  21.5 cm. 
<br/><br/><label>ISBN: </label>9788178291048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The evolution of relationship marketing<br/>The domain and conceptual foundation of relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812   / SHEJ