Mahajan, Gautam. <br/><br/>
Total customer value management :  transforming business thinking / 
By Gautam Mahajan. 
 - 1st ed. 
 - New Delhi :  Response Books ,  2011. 
 - xx, 326p. ;  21.5 cm. 
<br/><br/><label>ISBN: </label>9788132103127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Existing programmes and total cvm
<br/><br/><label>Dewey Class. No.: </label>658.812   / MAHG