00894nam a2200229Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002200106100002600128245010500154250001200259260003800271300002700309650006200336650005700398942002600455999001900481952016400500OSt20220604090935.0210716s2012    xx            000 0 und d  a9780749465155  cAIMIT LIBRARY  aeng  a658.827 25bKAPJ  aKapferer, J N.940388  aNew strategic brand management :badvanced insights and strategic thinking /cBy Jean Noel Kapferer.  a5th ed.  aNew Delhi :bKogan Page ,c2012 .  axviii, 492p. ;c24 cm.  aLinking the brand portfolio to market segmentation940389  aFinancial valuation and accounting for brands940390  2ddccBKk658.827 KAPJ  c207796d207796  00102ddc40708MBAaAIMITbAIMITd2012-12-18g595.00iBill no:913; Bill dt:2012-11-01l0o658.827 KAPJpMBA10362r2026-05-23 00:00:00v446.25w2021-07-16yBK