TY  - BOOK
AU  - Kapferer, J N.
TI  - New strategic brand management: advanced insights and strategic thinking 
SN  - 9780749465155
U1  - 658.827  5
PY  - 2012///
CY  - New Delhi
PB  - Kogan Page
KW  - Linking the brand portfolio to market segmentation
KW  - Financial valuation and accounting for brands
ER  -