Kapferer, J N. <br/><br/>
New strategic brand management :  advanced insights and strategic thinking / 
By Jean Noel Kapferer. 
 - 5th ed. 
 - New Delhi :  Kogan Page ,  2012 . 
 - xviii, 492p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Linking the brand portfolio to market segmentation<br/>Financial valuation and accounting for brands
<br/><br/><label>Dewey Class. No.: </label>658.827   / KAPJ