TY  - BOOK
AU  - Zoratti, Sandra;Gallagher, Lee.
TI  - Precision marketing: maximizing revenue through relevance: Maximizing revenue through relevance
SN  - 9780749465353
U1  - 658.802 ZORS 
PY  - 2012///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
ER  -