Zoratti, Sandra;Gallagher, Lee. <br/><br/>
Precision marketing: maximizing revenue through relevance.  Maximizing revenue through relevance. 

 - 1 
 - New Delhi  Kogan Page  2012 
 - xvi,208 
<br/><br/><label>ISBN: </label>9780749465353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 ZORS