00643nam a2200169Ia 4500008004100000020001800041041000800059082001700067100003800084245014100122250000600263260003200269300001300301650001400314999001900328952012600347210716s2011    xx            000 0 und d  a9780749462635  aeng  a658.802 MCDM  aMcdonald, Malcolm;Mouncey, Peter.  aMarketing accountability: a new metrics model to measure marketing effecticeness.bNew metrics model to measure marketing effecticeness.  a1  aNew DelhibKogan Pagec2011  aviii,293  aMarketing  c207779d207779  001040708MBAaAIMITbAIMITd2012-12-18g495.00l0o658.802 MCDMpMBA10345r2026-05-23 00:00:00v371.25w2021-07-16yBK