TY  - BOOK
AU  - Mcdonald, Malcolm;Mouncey, Peter.
TI  - Marketing accountability: a new metrics model to measure marketing effecticeness: New metrics model to measure marketing effecticeness
SN  - 9780749462635
U1  - 658.802 MCDM 
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
ER  -