Mcdonald, Malcolm;Mouncey, Peter. <br/><br/>
Marketing accountability: a new metrics model to measure marketing effecticeness.  New metrics model to measure marketing effecticeness. 

 - 1 
 - New Delhi  Kogan Page  2011 
 - viii,293 
<br/><br/><label>ISBN: </label>9780749462635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 MCDM