00618nam a2200169Ia 4500008004100000020001800041041000800059082001700067100002300084245013300107250000600240260003200246300001100278650001400289999001900303952012600322210716s2008    xx            000 0 und d  a9780749453787  aeng  a658.802 MCDM  aMcdonald, Malcolm.  aMalcolm mcdonald on marketing planning: understanding marketing plans and strategy.bUnderstanding marketing plans and strategy.  a1  aNew DelhibKogan Pagec2008  avi,197  aMarketing  c207777d207777  001040708MBAaAIMITbAIMITd2012-12-18g295.00l0o658.802 MCDMpMBA10343r2026-05-23 00:00:00v221.25w2021-07-16yBK