TY  - BOOK
AU  - Mcdonald, Malcolm.
TI  - Malcolm mcdonald on marketing planning: understanding marketing plans and strategy: Understanding marketing plans and strategy
SN  - 9780749453787
U1  - 658.802 MCDM 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
ER  -