00449nam a2200145Ia 4500008004100000020001800041041000800059082001700067100002300084245013300107250000600240260003200246300001100278650001400289210716s2008    xx            000 0 und d  a9780749453787  aeng  a658.802 MCDM  aMcdonald, Malcolm.  aMalcolm mcdonald on marketing planning: understanding marketing plans and strategy.bUnderstanding marketing plans and strategy.  a1  aNew DelhibKogan Pagec2008  avi,197  aMarketing