Mcdonald, Malcolm. <br/><br/>
Malcolm mcdonald on marketing planning: understanding marketing plans and strategy.  Understanding marketing plans and strategy. 

 - 1 
 - New Delhi  Kogan Page  2008 
 - vi,197 
<br/><br/><label>ISBN: </label>9780749453787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 MCDM