00621nam a2200169Ia 4500008004100000020001800041041000800059082001700067100002100084245013100105250000600236260003200242300001100274650002100285999001900306952012600325210716s2009    xx            000 0 und d  a9780749457167  aeng  a658.827 SMIS  aSmilansky, Shaz.  aExperiential marketing: a practical guide to interactive brand experiences.bPractical guide to interactive brand experiences.  a1  aNew DelhibKogan Pagec2009  avi,264  aBrand Management  c207762d207762  001040708MBAaAIMITbAIMITd2012-12-18g395.00l0o658.827 SMISpMBA10328r2026-05-23 00:00:00v296.25w2021-07-16yBK