TY  - BOOK
AU  - Smilansky, Shaz.
TI  - Experiential marketing: a practical guide to interactive brand experiences: Practical guide to interactive brand experiences
SN  - 9780749457167
U1  - 658.827 SMIS 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand Management
ER  -