Smilansky, Shaz. <br/><br/>
Experiential marketing: a practical guide to interactive brand experiences.  Practical guide to interactive brand experiences. 

 - 1 
 - New Delhi  Kogan Page  2009 
 - vi,264 
<br/><br/><label>ISBN: </label>9780749457167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 SMIS