00668nam a2200169Ia 4500008004100000020001800041041000800059082001700067100002200084245017500106250000600281260003200287300001300319650002100332999001900353952012600372210716s2011    xx            000 0 und d  a9780749461256  aeng  a658.827 PLEE  aPlessis, Erik Du.  aBranded mind: what neuroscience realy tells us about the puzzle of the brain and the brand.bWhat neuroscience realy tells us about the puzzle of the brain and the brand.  a1  aNew DelhibKogan Pagec2011  axvii,251  aBrand Management  c207724d207724  001040708MBAaAIMITbAIMITd2012-12-18g895.00l0o658.827 PLEEpMBA10290r2026-05-23 00:00:00v671.25w2021-07-16yBK