TY  - BOOK
AU  - Plessis, Erik Du.
TI  - Branded mind: what neuroscience realy tells us about the puzzle of the brain and the brand: What neuroscience realy tells us about the puzzle of the brain and the brand
SN  - 9780749461256
U1  - 658.827 PLEE 
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand Management
ER  -