00499nam a2200145Ia 4500008004100000020001800041041000800059082001700067100002200084245017500106250000600281260003200287300001300319650002100332210716s2011 xx 000 0 und d a9780749461256 aeng a658.827 PLEE aPlessis, Erik Du. aBranded mind: what neuroscience realy tells us about the puzzle of the brain and the brand.bWhat neuroscience realy tells us about the puzzle of the brain and the brand. a1 aNew DelhibKogan Pagec2011 axvii,251 aBrand Management