00629nam a2200169Ia 4500008004100000020001800041041000800059082001700067100001600084245014300100250000600243260003200249300001200281650002100293999001900314952012600333210716s2011    xx            000 0 und d  a9780749462994  aeng  a658.827 HAIM  aHaig, Matt.  aBrand failures: the truth about the 100 biggest branding mistakes of all time.bTruth about the 100 biggest branding mistakes of all time.  a1  aNew DelhibKogan Pagec2011  axiv,242  aBrand Management  c207723d207723  001040708MBAaAIMITbAIMITd2012-12-18g395.00l0o658.827 HAIMpMBA10289r2026-05-23 00:00:00v296.25w2021-07-16yBK