TY  - BOOK
AU  - Haig, Matt.
TI  - Brand failures: the truth about the 100 biggest branding mistakes of all time: Truth about the 100 biggest branding mistakes of all time
SN  - 9780749462994
U1  - 658.827 HAIM 
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand Management
ER  -