Haig, Matt. <br/><br/>
Brand failures: the truth about the 100 biggest branding mistakes of all time.  Truth about the 100 biggest branding mistakes of all time. 

 - 1 
 - New Delhi  Kogan Page  2011 
 - xiv,242 
<br/><br/><label>ISBN: </label>9780749462994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 HAIM