00426nam a2200145Ia 4500008004100000020001800041041000800059082001700067100002000084245009800104250000600202260004100208300000800249650002300257210716s2012 xx 000 0 und d a9789381505045 aeng a658.804 DHUM aDhunna, Mukesh. aServices marketing: an Indian perspective text and cases.bIndian perspective text and cases. a1 aNew DelhibWisdom Publicatiomsc2012 a427 aServices Marketing