TY  - BOOK
AU  - Sherlekar, S A.
TI  - Marketing management: integrated value-based managerial approach under current market driven and competitive Global marketing: Integrated value-based managerial approach under current market driven and competitive Global marketing
SN  - 9789350514337
U1  - 658.8 SHES 
PY  - 2011///
CY  - Bangalore
PB  - Himalaya Publishing House
KW  - Marketing Management
ER  -