TY  - BOOK
AU  - Sutherland, Max.
TI  - Advertising and the mind of the consumer: what works what doesnt and why: What works what doesnt and why
SN  - 9781741755992
U1  - 659.1 SUTM 
PY  - 2010///
CY  - Chennai
PB  - Allen and Unwin
KW  - Advertising
ER  -