00429nam a2200145Ia 4500008004100000020001800041041000800059082001500067100002100082245011100103250000600214260003500220300001200255650001600267210716s2010    xx            000 0 und d  a9781741755992  aeng  a659.1 SUTM  aSutherland, Max.  aAdvertising and the mind of the consumer: what works what doesnt and why.bWhat works what doesnt and why.  a1  aChennaibAllen and Unwinc2010  axii,366  aAdvertising