Sutherland, Max. <br/><br/>
Advertising and the mind of the consumer: what works what doesnt and why.  What works what doesnt and why. 

 - 1 
 - Chennai  Allen and Unwin  2010 
 - xii,366 
<br/><br/><label>ISBN: </label>9781741755992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 SUTM