TY  - BOOK
AU  - Govindarajan, M.
TI  - Marketing management: concepts cases challenges and trends: Concepts cases challenges and trends
SN  - 9788120332591
U1  - 658.8 GOVM 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd
KW  - Marketing Management
ER  -